The dan pearlman Group is a group of specialized, owner-managed strategic creative agencies that work together to generate experiences: emotional, significant, and economically successful. The dan pearlman Group was founded by the dan pearlman brand architecture, specialized in brand strategy and brand experiences, and dan pearlman experience architecture, experts in zoo and aquarium, park and resort, and educational attraction.
With the expansion of the group to incorporate the spring brand ideas, whose core business is the development of visionary communication ideas and creative campaigns, we develop strategic creative concepts along the entire customer journey. These are implemented by the dan pearlman Project as project manager and general contractor and BEAM cross realities, which combines virtual and augmented reality with the integration of digital technologies to create a cross-real overall experience. With a network of partners, the dan pearlman Group is the interdisciplinary general contractor for strategic creativity – from strategy to creation to implementation in “bricks & bytes.” Within the dan pearlman Group, our dan Group Members work in three major business areas: New Identity, New Work and New Leisure. Each department has its own focus, its own expertise and its own experts. We all share a strategic and creative way of thinking and acting, addressing the fundamental challenges of our time:
How do we want to live and work in the future? How do we design office spaces for new working environments? What constitutes a retail store in the digital age? What trends will shape the leisure industry? How do we ensure resilience and quality of life in our cities?
In order to develop the best solutions together with our clients, our strategists, the creatives, and implementers in an agile process and to implement them in strategies, communication, design and architecture, we have developed a 4D process for the dan Group that combines the iterative Design Thinking Process with the requirements of effective planning and implementation processes. In this way, we find the right solution for almost any challenge
