Thorsten Kadel, born in 1974, has started working for dan pearlman Group 15 years ago. Within the agency group he is Senior Strategic Director and a Member of the executive board of the Berlin-based creative agency dan pearlman Brand Architecture with around 100 international and interdisciplinary employees, which was founded in 1999. He holds a degree in Societal and Economical Communication and studied in Berlin and Sydney. Being an expert for brand strategy, brand communication and internal branding, Thorsten Kadel helps brands to achieve long-lasting success. His strategic expertise is reflected in groundbreaking concepts for clients such as Lufthansa, Mercedes-Benz, BMW, Mini and Daimler. His work has been awarded with several awards e.g. the German Design Aeard, the iF Award, the Adam / Eva Award or the ReBrand 100 Award.