Brand architects are the designers and creators of brands. Thinking visionary and seeing the evolution of a brand in the context of changing customer needs is the first step into their successful future. Thoughts become ideas, and ideas turn into concepts that form plans for sustainable brand development. From thinking to doing, we close the loop from innovative strategies to connected communication for a fully experiential, emotional brand experience. However, brand architecture, as we understand it, is more than that: it is the collaborative partnership and the equal-level encounter that we want to shape for the people and the success of the brand together with the brand managers and brand companies.