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Thorsten Kadel

„Today branding is about experiences and relationships between people.“

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Thorsten Kadel, born in 1974, is Senior Strategic Director and a member of the management team at dan pearlman Markenarchitektur GmbH, where he is responsible for all strategic matters across the agency. With a background in Corporate and Business Communications, he helps brands achieve sustainable success through Brand Strategy, Brand Communication and Internal Branding. His strategic expertise is reflected in pioneering concepts for clients including Lufthansa, Mercedes-Benz, BMW, MINI and Daimler. His work has received numerous awards, including the Design Award of the Federal Republic of Germany, the iF Award, the ADAM/EVA Award and the ReBrand 100 Award.

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