How does student housing become a distinctive brand? And how can a consistent experience be delivered across multiple European locations? For THE FIZZ, dan pearlman developed a defining brand strategy and clear design guidelines.
THE FIZZ stands for modern student living and is pursuing a clear growth path in Europe’s major cities. To succeed in a highly dynamic competitive environment and scale efficiently, the brand required a sharpened brand strategy and a consistent spatial experience across all locations. In close collaboration with the International Campus team, dan pearlman’s strategists, designers, and interior architects created a brand-defining customer experience that provides orientation across all houses, ensures recognition, and places the brand’s values at the center.
Challenge
THE FIZZ is expanding in prime locations across Europe’s metropolitan areas. In this fast-moving context, the task was to clearly position the brand and ensure consistent value communication. At the same time, the student experience had to be unified across all locations – both in the shared community areas and within the design of the student apartments themselves.
Solution
Based on a refined brand strategy, clear design guidelines and a tangible customer experience were developed, making the brand’s character felt at every location. This framework supports local managers in consistent implementation and ensures a coherent brand experience – regardless of city or country. Today, THE FIZZ presents itself as a strong brand for contemporary student living. With a clear positioning, recognizable communication, and a cross-location design language, it delivers a distinctive experience for students across more than 20 locations in Germany, the Netherlands, Austria, and the Czech Republic.
