FISSLER
Store Concept

The protagonists on the stage of the new Fissler world are clearly the products. They are allowed to shine in a premium look and feel, which is created by the reduction to high-quality design elements as well as the concise selection of materials in the characteristic colors of the brand.

In a setting of light core ash wood, anthracite-colored wood, and black-powdered steel, which is complemented by the brand’s charismatic red, it’s curtains up for pots, pans, kitchen gadgets and knives. The centerpiece of the design concept is a kitchen block with a worktop in a warm white-grey natural stone look, which places the brand and the products directly in the context of cooking. The kitchen block serves as a product presentation and can be used with a functional hob for cooking on site. In the homely ambience, regular live cooking events with star chefs in selected stores of the brand provide a real cooking experience when customers can try out the products together with a professional.

The kitchen block is complemented by a high-quality presentation of goods on tables designed like dining tables. Product gondolas and back wall elements present the brand’s special expertise in a modern and unique form. The density of goods is balanced: The iconic highlight products are highlighted, while products that require a higher density of goods find a place on custom-made furniture modules with integrated storage space. All products are displayed close to the customer, often free-hanging, and are designed to invite touching and testing. By alternating fixtures with a higher product density and highlight presentations with a lower product density, the best-in-class products are intelligently celebrated and brought to the customer’s attention. The shopfitting deliberately takes a back seat. The emotionality of the stores is created by the content: Products, communication, decoration, colors, and materials create a coherent overall concept.

The theme of seasonal communication was also given sufficient consideration in the store concept. Digital signage solutions play current advertising campaigns and image films and can be supplemented with suitable products, for example for the asparagus season. There are also LED screens in the back walls of the product presentation to show product highlights. In addition to digital communication, classic print campaigns are also used. Among other things, a “History Wall” explains the long history of the brand, the many patents, and inventions such as the pressure cooker. The Fissler logo, which is succinctly mounted in red on anthracite-colored perforated sheets and, like the entire store, excellently illuminated, is not to be missed here. A look at the floor is also worthwhile, because here the brand’s COOK STAR PATTERN, which is familiar from the underside of the pans and pots, can be found again as well as on decorative wall elements and product holders. To ensure that all the pans and pots find their place again despite intensive testing, they have a fixed product platform that makes it impossible to move them around, so that the area always looks coherently tidy.

After the implementation of the first SIS area in the Galeria Munich in 2022 and the first store in Idar-Oberstein in march 2023, the brand is planning an international rollout of the Fissler Cooking Experience in stores in China, Korea, Greece and Japan. To accompany the rollout worldwide, dan pearlman developed various formats for flagship stores, brand stores, SIS spaces, outlet stores, soft shop concepts, pop-up concepts and exhibition stands ranging in size from 10 to 200 square meters.

We would like to thank the team at Fissler and Digital Innovation in particular Andreas Weidner for their collaboration. At dan pearlman, the following are responsible for the store concept: Marius Bell, Creative Director, Wiebke Weertz, Senior Project Manager