Fissler is a German premium brand deeply rooted in its home region of Idar-Oberstein since its founding in 1845 by Carl Philipp Fissler. The new premium retail concept for the brand strongly draws from these traditional roots and is characterized by natural, high-quality materials that create an authentic, emotional, and inviting atmosphere.
The new rollout-ready store concept for Fissler was developed by the brand architects at dan pearlman Group. The goal was to create a format that could flexibly adapt to various store sizes and retail formats. The result is a premium brand experience that stages the Fissler brand in a culinary environment and creates a high-end brand world through carefully curated materials, shapes, and colors. The German origin and the promise of “Made in Germany” are intentionally emphasized and showcased.
Brand staging with emotional product experiences
At the heart of the store design are the products themselves: pots, pans, knives, and kitchen tools are presented in a refined, understated atmosphere. A combination of light ash wood, anthracite-colored elements, black powder-coated steel, and the iconic Fissler red creates a distinctive brand experience. The highlight of the concept is the central kitchen block with a countertop in a warm, natural stone look. It functions as a stage for product presentations and live cooking events.
Live cooking and interactive product presentation
In selected stores, the kitchen block is used actively: during live cooking events with star chefs, customers can experience the products in action. The product staging is complemented by high-quality tables reminiscent of dining tables, as well as custom-made modules with integrated storage for high-density assortments. The presentation is thoughtfully designed: from freely suspended hero products to curated highlight zones, every product becomes emotionally tangible.
Minimalist store design for maximum brand impact
The store architecture deliberately recedes into the background, leaving the spotlight to the products, brand communication, and material composition. A clear design language combined with strategic merchandise logistics ensures a tidy, inviting shopping experience. Thanks to fixed product platforms, the display remains organized—even after intensive testing by customers.
Digital and seasonal communication integrated into the store
Digital signage solutions display seasonal campaigns and brand videos, which can be enhanced with product placements, such as for asparagus season. LED screens integrated into the back walls highlight product features in a dynamic way. In addition to digital content, classic storytelling elements are included—such as a “History Wall” showcasing patents and Fissler’s rich heritage. The Fissler logo is also prominently featured, mounted in red on anthracite perforated steel and brilliantly lit.
Brand identity down to the last detail – from floor to wall
The brand’s visual signature, the COOK STAR PATTERN, appears as a unifying design element throughout the space: on the floor, on decorative panels, and on product displays. This consistent use of brand markers strengthens recognition and immerses the customer in the Fissler brand world.
International rollout and modular store formats
Following initial implementations at Galeria Munich (late 2022) and at the company’s headquarters in Idar-Oberstein (March 2023), the new store concept is now being rolled out internationally—with locations planned in China, Korea, Greece, and Japan. To support the global rollout, dan pearlman developed modular formats for a variety of store types, ranging from flagship stores to shop-in-shop concepts, outlet stores, soft shops, pop-ups, and trade fair booths, covering sizes from 10 to 200 square meters.
Thank you to the Fissler team
Special thanks go to the Fissler and Digital Innovation teams, especially Andreas Weidner, for the excellent collaboration. At dan pearlman, the store concept was led by Marius Bell (Creative Director) and Wiebke Weertz(Senior Project Manager).
