Resource scarcity and the energy crisis are challenging the real estate industry. This has brought a new sense of urgency to the issue of building within existing structures. The newly established Association for Building within Existing Structures (BiB) aims to advocate for the better utilization of existing properties as the most significant lever to achieve climate goals.
In order to achieve its goals, the association aims to engage all stakeholders in the value chain, including craftsmen, real estate companies, and financiers, fostering exchange and setting new standards from planning and execution to financing, closely collaborating with policymakers. It requires primarily educational efforts to demonstrate that existing real estate deserves a second chance and can fully unleash its potential through repurposing and redevelopment. Leveraging its expertise in the construction sector, BiB offers knowledge transfer and aims to ensure targeted education and training for professionals. The training and educational offerings will be designed to be practice-oriented, discussing and addressing challenges from the construction industry to develop actionable recommendations for the sector. The association also seeks to set new standards in its organizational work, for example, through hackathons. Thanks to the diverse media materials designed in the look and feel of the new corporate design, including posters, presentations, and training tools, the communication of the association, both in print and online, is consistent and sustainable.
