MAPIC 2018 News

Transforming Reality – Physical in the age of digital

MAPIC is the leading international retail real estate event held in CannesFrance each November for key property players to build the ultimate retail and leisure mix in order to become a complete lifestyle destination. Organised by Reed MIDEM, and lasting for 3 days, the event consists of conference sessions, an exhibition area and networking events to help facilitate retail real estate development. Although held in France, participants come from several countries. Retailers meet developers, cities and investors from all around the world to set up their shops and expand.

Established in 1995, MAPIC has been at the leading edge of the retail revolution, constantly adding new location-based elements while remaining true to its core mission to bring retailers, investors, developers and specialists together to understand, embrace and drive forward amazing lifestyle destinations, attracting attendees from more than 80 countries. For some years MAPIC has taken a leading role in embracing innovation, leisure, food and beverage as shopping centres evolve into lifestyle destinations. In 2018, MAPIC will reflect this new retail paradigm with ‘Transforming Reality’ as the global event’s core value, leveraging the new retail mix.

Our dan pearlman experts Nicole Srock.Stanley, CEO dan pearlman brand architecture and Nicole Benthin, Account Director dan pearlman brand architecture will be at MAPIC in Cannes from 14 to 16 November. Karen Klessinger, Creative Director dan pearlman brand architecture, is taking part in the panel discussion on SHARING ECONOMY, NEW USAGES…: HOW LANDLORDS & RETAILERS SHOULD KEEP UP! on 14 November and will be available for inspiring discussions in Cannes until 15 November.

Further information and details on the programme of MAPIC can be found here.

Early bird tickets are available until 19 September at