Nicole Srock.Stanley is an Expert at Raumwelten CongressNovember 16, 2016
Nicole Srock.Stanley, CEO and founder dan pearlman, will be at this year’s Raumwelten Congress in Ludwigsburg as an expert for brand, retail and leisure management. Together with Mario Benedikt, CEO Getränke Hoffmann, she will present the succesful concept “Mein Hoffi” as a case study at the congress.
The Raumwelten Congress as a platform for Scenography, Architecture and Media is taking place in 2016 for already the fifth time and is a forum for decision makers and creative people who are concerned with communication in space. This year’s motto is “Let’s go public!” Under this headline we take a look at public space as a marketplace and a space for communication with its connections to the digital world.
“Mein Hoffi” is the name of the first new store Getränke Hoffmann opened in early 2016 and created in collaboration with dan pearlman. The new retail format for small retail spaces in urban areas is an innovative shop concept generating an increase of 20% of the sales compared to the old store.
More information about the Raumwelten Kongress and the program can be found here.
Information about the concept, planning and implementation of “Mein Hoffi” can be found here.