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Street-Art Event
Samsung

The start of the third dimension in television became a real experience with Samsung: with only brushes, paint, and a zeal for dimensional images, renowned street artist Manfred Stader created a (nearly) real waterfall in front of the IFA main entrance. The street art presentation, conceived by dan pearlman, made for a three-dimensional experience. Samsung was able to use the open-air event to successfully promote its new products with 3D technology. The brainstorm of dan pearlman, the presentation was one of the most photographed IFA events and became a true press and crowd pleaser.

WHAT WE DID

Brand Experience Design
Fairs & Events
Brand Strategy
Fairs & Events
Brand Experience Design

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