The online dealer for football, running and lifestyle articles 11teamsports is more and more active in stationary retail. The various sporting brand worlds are reproduced in one destination in the Berlin flagship store onto two floors and a surface of 1,400 square meters. Thereby dan pearlman was responsible for the implementation of the Nike retail area.
Here, not only the active athlete finds everything he needs. The football fan gets lucky with many fan articles. 11teamsports, the leading online dealer for football, running and lifestyle articles, was founded in 2007. With the opening of stationary shops the German retailer follows his aim to be the “world’s best football shop”. For Nike, which has been a cult brand for professional equipment since the 1970s, dan pearlman was responsible for the implementation of the retail area as shop-in-shop system.
Besides finding the right outfit the Nike brand space offers activities like playing a match of table football or enjoying the sporty atmosphere sitting in a leather chair. To find the ideal shoe, the Nike Trial Arena offers the possibility to test the shoes for traction, speed, shooting accuracy and stability.
