Urban, modern, masculine – these are the central concepts behind dan pearlman’s design of the Training Campus for the Mercedes-Benz Global Training for the new Mercedes-Benz Vito. The goal of the Global Training Experience is to take an innovative and ideas-intensive sales training and transform it into a comprehensive training experience that brings to life the distinctive character of the new Mercedes Vito. dan pearlman’s interior concept and its design of key visuals focused on an urban industrial aesthetic and the auto workshop – the work environment of the primary target audience: the mechanic.
A range of industrial materials illustrates the various realms in which the compact van is used and their subtle integration into the warehouse’s design provides for its charm. The communications concept highlights the main features. The hall zoning provides for an interesting layout of training stations as well as an easy to understand visitor guidance plan. The outcome here is more than just training – it’s a comprehensive strategy for experiencing the new Vito in images and experiences that live on in the minds of the sales force. This was dan pearlman’s fourth time designing and realizing a Training Campus for Mercedes-Benz Global Training and we would like to thank all project partners for their successful teamwork.
