For its 30th birthday, the brand Calamar has given itself a fundamental brand makeover. For more than six months brand strategists, communication designers and retail specialists from dan pearlman intensively worked on a new appearance for the brand for men's fashion. The result is a 360 ° retail competence "at its best". Everything was covered: from the strategic realignment on the store design to the design of the new showroom in Düsseldorf.
The communication designers from dan pearlman gave the urban brand for men with character a new visual face. Starting with the revision of the logo and CI, the digital brand identity to the new look-books and hangtags as well as buttons and patches for the future collection pieces. Calamar made sure that no mean of communication for the re-design was neglected. The catalogues have been revised and are no longer pure look-books, but more like guides, which each focus on a capital in the world. The globe remains the symbol of the brand and represents its cosmopolitanism, modernity and internationality. With the design concept Calamar managed to enter the final of the Corporate Design Award in 2013.
