The Corporate Design Preis is the performance barometer for outstanding work in Europe’s creative sector. Presented on June 25, 2014 for the seventeenth time in its history, the award recognizes the most fascinating projects in Germany, Austria and Switzerland.
dan pearlman’s corporate relaunch of RUNNERS POINT was recognized in the category of Classic Corporate Design/Relaunch. A brand identity was created with the relaunch that sets itself apart with dynamism, passion, authenticity and excitement for running. The brand’s enthusiasm for its clientele and new brand values were translated into a new corporate design. In addition to revamping the entire visual communication and developing a brand guide, the logo was streamlined and modernized.
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